Longevity, Beauty, and Functional Nutrition Lead McKinsey’s Wellness Trend Predictions
The global wellness market, now valued at over $2 trillion, continuous rapid expansion, driven by shifting generational priorities and rising consumer demand for targeted health solutions. According to McKinsey & Company’s latest report, “The $2 Trillion Global Wellness Market Gets a Millennial and Gen Z Glow-Up,” three key segments—longevity (healthy aging), beauty-from-within, and functional nutrition—are poised for substantial growth.
Supplement brands aiming to capture these evolving consumer interests can gain a competitive advantage by incorporating scientifically validated ingredients such as Puredia’s Omegia™ and CyanthOx™ into their product lines.
Puredia’s CyanthOx™, a proprietary antioxidant complex sustainably derived from Tibetan sea buckthorn berries, aligns perfectly with this emerging consumer demand. Rich in proanthocyanidins, polyphenols, and bioflavonoids.
CyanthOx™ is clinically demonstrated to:
Enhance cellular regeneration by over 40%
Boost mitochondrial ATP production by 91%
Provide antioxidant potency nine times stronger than grape seed extract
Support key longevity biological pathways, including mitochondrial function, cellular senescence, inflammation control, and microbiome balance
Formulated as a highly stable, water-soluble powder, CyanthOx™ easily integrates into diverse supplement formats, including capsules, gummies, functional beverages, and wellness shots.
Beauty-from-Within: Wellness Meets Aesthetics
McKinsey reports growing consumer interest in supplements that holistically support beauty from within, especially among Millennials and Gen Z. Spending on ingestible beauty supplements has increased markedly, driven by demand for products that enhance skin hydration, elasticity, and overall skin health.
Puredia’s Omegia™ uniquely addresses these consumer preferences by replenishing essential Omega 3, 6, 7, and 9 fatty acids in the epidermal layers, unlike traditional supplements focused primarily on dermal collagen or hyaluronic acid.
Clinical evidence highlights Omegia™’s impressive beauty benefits:
49% improvement in skin hydration
26% enhanced elasticity and 14% reduction in wrinkles
15% reduction in visible pore size
10% increase in collagen synthesis
28% alleviation of eczema symptoms
Functional Nutrition: Personalized and Targeted Solutions
Millennials and Gen Z increasingly seek personalized functional nutrition products delivering tangible health benefits. McKinsey highlights robust consumer interest in enhanced energy, gut health, immunity, cardiovascular wellness, and physical performance.
Both Omegia™ and CyanthOx™ deliver significant value in this dynamic functional nutrition market:
Omegia™ features a naturally vibrant orange color and a refreshing citrus-passionfruit flavor, making it ideal for gummies, beverages, kombuchas, nutritional snacks, and functional shots.
CyanthOx™, with its exceptional antioxidant and cellular health properties, is well-suited for cardiovascular support, eye health enhancement, gut health protection, sports nutrition, and anti-aging supplements.
Technical Advantages for Product Developers
Puredia’s ingredients offer several technical benefits for streamlined product development:
Versatility and Stability: Omegia™ is available in both oil and water-soluble powder forms, while CyanthOx™ is exclusively offered as a highly stable, water-soluble powder.
Synergistic Formulation: The potent antioxidants in CyanthOx™ complement Omegia™’s epidermal lipid replenishment, enabling innovative formulations for comprehensive longevity and beauty supplements.
Clean Label Appeal: Sustainably sourced from the pristine Tibetan Plateau, these ingredients satisfy rising consumer demand for natural, organic, and ethically harvested nutraceuticals.
Strategic Recommendations and Call to Action
McKinsey’s report emphasizes differentiation through scientifically validated ingredients, transparent communication, and targeted innovation. Leveraging Omegia™ and CyanthOx™ enables supplement brands to confidently address growing consumer demands in longevity, beauty-from-within, and targeted functional nutrition categories.
Future Applications in Beauty and Wellness
As demand grows for natural, “inside-out” beauty solutions, sea buckthorn oil is set to become a cornerstone of innovation in both nutraceuticals and cosmeceuticals. Its versatility allows it to be seamlessly incorporated into multiple product formats, including:
Capsules and softgels
Gummies
Creams and serums
Stick packs or sachets for beverages
For consumers seeking scientifically-backed, natural solutions, sea buckthorn oil offers a comprehensive approach to skin health, addressing hydration, elasticity, and anti-aging concerns in one ingredient.
The Future of Clean and Functional Beauty
With its proven efficacy and sustainable sourcing, sea buckthorn oil represents the future of beauty and wellness. Its ability to bridge the gap between traditional remedies and cutting-edge science positions it as a standout ingredient in the evolving landscape of clean, functional beauty solutions.
To explore the full potential of Puredia’s Omegia™ and CyanthOx™ for your product innovations, connect with our expert formulation team today for detailed ingredient specifications, clinical insights, and collaborative opportunities.
As wellness trends continue to evolve, partnering with Puredia ensures your brand remains innovative, scientifically credible, and strategically positioned for sustained market success.
Featured Ingredient
Strongest Plant Antioxidants: 9x Stronger than Grape Seed & Acai
100% Plant-based & Vegan
No Additives / Solvent Used
Completely soluble in water
Good Thermal & pH Stability
Patented Technology
Clinically-proven menopause formula
Omega 3 ≥ 13%
Omega 6 ≥ 10%
Omega 7 ≥ 30%
Omega 9 ≥ 18%
Beta-carotene ≥ 100 mg/100g
Vitamin E ≥ 450 mg/100g
Available in oil and cold-water-soluble powder
TRI-CAP™ Microencapsulated
Sustainably & Responsibly Made
This ingredient is certified with:
Reference:
Chan, E., et al. (2024). Journal of Functional Foods, 112,105973.
Yang, B., et al., 2008. J. Appl. Cosmetol., 27(1), pp.13-25.
Yang, B., 1999. J. Nutr. Biochem., 10(11), pp.622-630.
Gęgotek, A. et al., 2018, Antioxidants, 7(9),p. 110.